Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network as defined by the Mobile Marketing Association (MMA).
Mobile is rapidly becoming the NEW 24/7 digital hub and is playing an increasingly important role in facilitating purchase decisions. The rapid adoption of smart phone technology coupled with new unlimited data plans ensures that this trend will continue. The new uses for mobile phones and social media make a compelling reason for companies large and small to get involved NOW with Mobile Marketing.
A 2D QR code is a two dimensional bar code that reads data in two directions. The quick response code was invented in 1994 by Denso Wave, a subsidiary of Toyota. QR codes are commonly used to automatically invoke smart phone actions such as send an email, launch a web browser and navigate to a website, dial a phone number, etc. QR codes are used in savvy mobile marketing campaigns.
Near Field Communication (NFC) is the latest communication technology built into most smart phones. NFC lets mobile users access information simply by placing their device near a NFC enabled item such as a POS display, poster, business card, key chain, etc. NFC is also used to enable mobile payments.
A mobile optimized website is one that has been formatted for viewing on a users mobile device. Catering to people who are on the go, mobile optimized sites load fast and deliver most relevant content quickly and easily.
Mobile Marketing is definitely a trend, not a fad. The rapid adoption of enabling technology in mobile “smart” phones will ensure the momentum of this market for years to come.
Of course! We specialize in the deployment of custom Mobile Marketing campaigns for our clients using NFC and 2D QR codes.
Each Mobile Marketing campaign has a unique set of objectives and therefore, a varying scope and development requirement. For this reason, we start every client engagement with a consultation to determine the objectives, scope, timing, budget and other related information. We provide a proposal with pricing prior to initiating a new campaign for a new client. Our campaigns are very cost effective.